Coop

Coop is a brand created through a desperate need - one of its founders just couldn’t get to sleep. After trying everything, they created an amazing product, designed to help you sleep better, however you sleep.

These pillows have received over 50,000 4-star reviews with distribution almost exclusively on Amazon. Their next goal was to take Coop sales outside of Amazon. They needed a brand to match the detail and passion they put into this amazing product.

Coop is now a brand that is as rich, distinctive and unique as its product. It has expanded in category from Home to Sleep Goods, which is great because they do actually help you sleep good, we also introduced a powerful new tagline, you sleep you, a statement acceptance of our differences and a celebration of great sleep.

The Coop direct to consumer business is up nearly 50% since the brand relaunch and they’ve expanded product range and retail outlet distribution.